In the words of Jack Conte, CEO of Patreon, “Creators are about to have control and cultural influence on the world to an unprecedented degree. The quick and easy availability, accessibility, and ubiquity of creation tools together with global connectivity of individuals are establishing a strong movement that favours explosive creativity.”
The Indian creator economy is exploding. And 2022 is expected to see a meteoric rise in the number of creators in this space. There is nothing that Indian creators cannot do, from selling make-up lines and beauty products to offering courses on how to build a massive social media following. According to a report published by Oxford Economics, the creator network at YouTube contributed approximately ₹6,800 crores to the Indian economy. It generated over 6.38 lakh full-time jobs in the country in 2020.
For those who are curious, the creator economy is a period of online ecosystem and community in which content creators can use online platforms to monetize their expertise by developing valuable content.
For the uninitiated, the creator economy consists of self-owned businesses that sell creative content such as virtual courses, videos, or artwork primarily through social media or digital platforms. Although the creator economy is sometimes viewed as a haven for influencers or “passion-preneurs,” its significance and applications go much deeper.
With the digital revolution, access to the market and customers has become much easier and that is yet another factor of the growth in the Creator Economy. Indeed, these new tools — and the new ways of building community and doing business that they’ve spawned — are broadening opportunities for entrepreneurs who were previously excluded.
Creator Economy has also aided in the growth of entrepreneurship among women, as well as given them a platform to discuss the issues that they face, which would have been nearly impossible otherwise. It gives the voices to many who would have otherwise gone unheard. As more women find success as entrepreneurs in the creator economy, we begin to fundamentally change perceptions about who can be an entrepreneur
Ultimately, the creator economy affords not just a single pathway to democratize entrepreneurship, but many. It lowers capital requirements. It minimizes or erases educational barriers. It provides direct access to an audience, turning difference into a competitive edge.
With the rise of Influencer Marketing, an increasing number of people, particularly young people, are considering a career in content creation. And it’s becoming the relevant reason to discuss how much effort a creator puts in — beyond the ring lights, camera, and makeup.
So if you are someone who is an Aspiring Content Creator and are looking for inspiration from the Creators who have already made it big in the Creative Space, then we have something for you! Stay tuned to know what it is, and rest assured you won’t be disappointed!
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