Why FOMO when you can Podcast?

‘FOMO’: fear of missing out. Have you ever had a FOMO? Because of podcasting? 

So many people turning to the podcast medium is surely inducing FOMO among us. 

Podcasting medium has been around for decades but has only recently reached record-breaking downloads. The medium has grown steadily and has entered mainstream media.

Since then many famous online figures have started creating vodcasts along with podcasts, focusing on niche topics to develop deeper connections with the audience.

Podcasting has become a powerful tool to communicate your message to the target audience and also to promote what you offer. 

Here are four reasons why you should start a podcast.

1. Low cost and less time to invest: With the basic 4 things like a mic, laptop, headphones, and editing software you are all ready to start your podcast, all you now need is strong content to convey to your audience. 
2. Position yourself as an expert in your field: A podcast can be a great way to increase and enjoy your credibility. Those in your niche audience will not only value your opinion but also start building their trust in you.
3. Build a client list: Present them with compelling content that meets their expectations as they choose to listen to your content, this will give them a better chance of growing your listenership.
4. Drives organic traffic: As we said the audience chooses to listen to your podcasts, so craft your suggestions that directly hits them

PODCAST GROWTH

Since 2016, due to the consistent efforts of committed individuals, the listener base of India saw a spike of more than 80 million from 2016 to 2022.  Easy access to creation tools has led to an improvement in quality and also an increase in the availability of regional content in India.

There are about 35 apps in India that allow the consumption of audio content. But among them, companies like Hubhopper, Kuku FM, Pocket FM, Spotify, and IVM Podcasts have majorly contributed to the growth of podcasting in India. These companies are less than a decade old but have successfully established themselves in this industry.

The increasing popularity of podcasts also gave rise to vodcasting- video podcasting which boosted YouTube podcasts. With an audience base of more than 30 million followers, greater than Spotify or Apple podcast’s listener base, YouTube has emerged as a great platform for podcasts. 

PODCAST COMMUNITY

Whether you are an artist looking for insights into other artists’ lives or a bookworm who wants to seek in-depth discussions on a book, one can find a podcast for everything. Through podcasts, you get a chance to be a part of a community of like-minded people. These communities are often closer as conversations happen directly from podcast owners to listeners, this provides a personal and much more intimate experience.

If you want to start your podcasting journey, you will need five basic and essential things:

1. Content Idea: This is fundamental as this forms the very basis of your podcasting show. Create strong content around which you can curate your podcasting episodes. 
2. Find a niche topic: Now, there are many topics to discuss, but you need to find a niche that you are most comfortable with and that suits you and your personality.
3. Equipment: Some basic equipment like a decent mic, laptop, and headphones can help you kick-start your podcasting journey.
4. Software and Editing: You will need some good software to record and edit your podcasts. There are a few free software like Audacity, GarageBand, Zoom, and Zencastr.
5. Launching your podcast show: Now that you have everything in place and have recorded your first-ever podcast, the next step is to launch your podcast.

If you have been thinking about starting your podcast and have a lot to share, then just start podcasting, it’s not as hard as you might be thinking it to be.

If you need any suggestions or help to start your podcasting journey, you can always connect to AudStory.

AudStory helps in producing and launching your podcasts.