Vodcasts: A Guide To Everything You Need To Know About Vodcasting

by | Mar 14, 2022 | 0 comments

Podcasts have had an exciting development over the past few years, in a way that everybody today is always listening to some podcast. In today’s scenario, everybody is well versed with the term podcast. We all know what it is, even if we don’t have one of our own. We have entered a very convenient setting with this medium because it easily comes to us. It’s like listening to your favorite music but more.

In the last several years, podcasts have exploded in popularity. Because of its rapid popularity and use, everyone from digital marketers to artists, celebrities, company owners, and even influencers has begun to create podcasts. The future will see them expand even more. But like everything around us, Podcasts have also evolved into an interesting aspect that is now crucial to various industries, Vodcasts! Vodcasts are a tremendous source of inspiration and first-hand knowledge, and they can be listened to almost anywhere.

So what are Vodcasts? In the most basic sense, a vodcast may be a visual execution of a podcast. In most situations, vodcasting refers to the process of filming a podcast recording session. However, a vodcast can be any podcast that includes video. Podcasters that experiment with integrating video into their usual audio material are known as vodcasters. The editing can be a medium that the vodcaster prefers; it can be an animated movie, a slideshow, a video montage, or just a general shot of the hosts in conversation.

Vodcasting has been an interesting development because it allows you to get to know your favorite podcasters better about how they think creatively and how they’d like to imagine their podcasts themed as visual depictions. It’s well established by now that Podcasting and Vodcasting belong to a similar content creation industry with video medium being a defining factor. To understand primary crucial points between the same, it’s important to understand that podcasts have been in the game for a much longer time. Their basis is the creation of shows that range from nonfiction narrative to educational. Podcasts have become extremely popular as a practical type of on-demand audio media. Listeners no longer have to switch between radio stations or lug about unwieldy CD players; instead, they can subscribe to shows of interest and listen from the comfort of their phones and Laptops

On the other Vodcasting comes across as a complementary integration as it may help your podcast stand out online, resulting in more clicks, listens, followers, and overall engagement than just audio podcasts. It may seem like vodcasting is just another trend in the market, but audiences have taken very well to shows that have been released in similar formats. Movies, television shows, online shows, YouTube videos, advertisements, OTT Platforms, and many other video-based media have consistently outperformed their solely visual or audio equivalents, and this trend appears to be growing. The reason being video has always been difficult to compete with, having dominated the media landscape since the beginning.

Covid 19 contributed to the growth and popularity to feed our need for visual content that helped us indulge in activities personally. A visual representation of something you’ve been glued to opens up doors for creativity! Imagine not knowing what a tom and Jerry fight looked like! Or how The Office Clan surprised Jim and Pam with the most spectacular flashmob performance down the aisle.

It’s safe to say that individual podcasters have had varying degrees of influence from the COVID-19 epidemic, with some claiming no change in listenership and engagement and others reporting both declines and boosts. While audio streamers’ individual experiences may vary, the overall podcast industry has witnessed a significant reduction due to the quickly spreading virus. Despite having more time to consume information, viewers are increasingly opting for web-based and video material over podcasts.

Listeners consume podcasts most frequently during their commute to work, the gym, or transitional intervals throughout the day. This is most likely due to COVID-19’s shift in schedule, which got us accustomed to staying in and in front of screens practically 24 hours a day, seven days a week. Listeners started turning to other forms of entertainment since they were confined at home and no longer had to commute. This got most of us curious and hooked on to vodcasts as they came at a time when something new was all we needed. Now that we understand how Vodcasts came into being, it is imperative to know how it gives creators a beneficiary edge. Vodcasts provide all of the advantages of podcasting, plus video’s extra versatility and potential benefits.

Using podcasting to grow an audience, establish your credibility in your field of expertise, and cultivate a connection of trust with your target consumers is a terrific approach to leverage content marketing. Content marketing works by elaborating on a topic for your audience that they are interested in, encouraging them to return to your content because of the value it offers. Your followers eventually learn to see you as an expert in your field. When the time comes, they’ll be more inclined to associate with you more loyally in terms of clientele or from the companies who sponsor your podcast to monetize your show.

You can always start by leveraging major content sources like Youtube, which has a vast potential audience ready to see your stuff! New episodes are pulled from all top podcast directories such as Apple Podcasts and Spotify and downloaded to your subscribers’ mobile devices. This content distribution is quick, easy, and free for your audience, making it a very successful content channel. You’ll have many more options if you produce a vodcast because most web stuff is geared for video. Video is prioritized above other content on social media sites such as Instagram, LinkedIn, Facebook, and Twitter.

In conclusion, Podcasts are popular with listeners because of their ease, variety, and on-demand aspect and the fact that they give excellent material. Vodcasts are, in essence, more adaptable podcasts. Creators may still send audio files to their podcast host and appear on podcast listening platforms, but they can now use video-friendly channels like YouTube and social media to distribute video recordings of their program.

Your target audience does not have to rely on schedule-based mediums like TV and radios to see material that interests them. Instead, they may watch movies on their phones, laptops, or other portable video players whenever they want. Podcasts and Vodcasts are excellent content marketing tools. Your audience will develop trust in you as an expert in your niche if you deliver great material that they want to return to again and again.