Charts showcasing decline of podcasting as an industry? Companies laying off employees? Industry saturation? Everybody turning into a podcaster? What’s the fuss about?
Podcasting, despite a surge in popularity during the pandemic in 2020, is far from a fading trend. Let’s delve into the narrative surrounding podcasting’s resilience, the misconception of its decline post-2020, and how influential figures, particularly in India, are contributing to its enduring appeal.
The 2020 Wave
The peak in podcast listenership and creation during 2020 was solely a result of people being confined to their homes. Yes, the lockdowns provided a unique opportunity for experimentation, but labelling the subsequent dip in numbers as the death of podcasting oversimplifies a complex landscape. People started businesses, tried their hands at other hobbies and made way for some amount of self-growth. Basically used the time to explore their aptitude in various fields, Podcasting being one of them.
Post Pandemic Podcasting
In the realm of podcasting, post-2020 has witnessed a shift rather than a decline. The initial surge attracted a lot of casual experimenters, but as the world gradually returned to normalcy, it became evident that the podcasting space was undergoing a transformation. Far from being a fleeting trend, podcasting evolved into a platform embraced by individuals committed to creating meaningful content.
The dip in listener and podcaster numbers is not indicative of an industry in decay. Instead, it signals a maturation process. Those who entered the podcasting arena for a temporary hobby have stepped back, allowing serious content creators to take centre stage. This shift is not a demise but a natural progression, fostering a more refined podcasting community.
Importantly, this transition is not just about numbers; it’s about the quality of content and the dedication podcasters are pouring into their craft. Podcasting has transcended mere conversations or guest appearances; it now demands substantial effort, consistency, and effective promotion. This refined approach is what sets apart podcasters who are in it for the long haul.
What does podcasting demand today?
Putting together a podcast in today’s day is not about just sitting down with a mic and chatting away. It’s more about putting in the right kind of calculated effort to make a refined piece of content, that people would like investing time in.
It’s also about promotions, your podcast cannot live only in people’s Spotify, it has to come to YouTube, Instagram and other platforms in the form of shorts and reels creating the mass appeal one needs.
Also, it’s no more just about audio, for getting traction, well edited videos with effects and subtitles are anticipated by the audience online.
To sum it up, it’s not everybody’s cup of tea. Only if seriously pursued can it grow and be beneficial. Hence, the Industry is in place but the question is are you committed enough?
It’s actually popularising!
Entrepreneurs like Nithin Kamath, the founder of Zerodha, and Deepinder Goyal, co-founder of Zomato, Shantanu Deshpande, CEO of The Bombay Shaving Company, Bharat Sethi of Rage coffees and several others are venturing into the the podcasting Industry.
They definitely have an understanding of podcasts as a powerful platform for storytelling, sharing insights, and connecting with audiences in a more intimate manner. The podcasting space is evolving, attracting not only seasoned content creators but also influential figures who see its value in building personal connections and fostering meaningful conversations.
In conclusion, podcasting is not on a downward spiral; it is evolving and attracting serious creators. The industry is only moving towards a more committed and competitive era.
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