Statistics show that the number of new shows created between 2020 and 2022 has dropped by almost 80%. Last year, 219,178 podcasts were launched, while 1,019,272 new podcasts appeared in 2020, a successful year for podcasting due to the pandemic and related global lockdowns. The year before, in 2019, 337,063 podcasts were launched.
Despite the above data, a recent report provides insights into the evolving U.S. podcast landscape throughout 2022, such as listening habits and insights into audience demographics.
According to the U.S. Year-End Podcast Report, podcast listeners downloaded an average of 3.8 hours of content each week in 2022, a 20% increase over the previous year. The podcast industry has grown immensely since the pandemic and these statistics help the market in making more informed decisions.
On a positive note, as fewer new podcasts are launched post-pandemic, the market becomes less crowded and less competitive, making it less difficult for new ones to find listeners and gain their support.
While during the lockdown, there was a lot of boredom happening all over the world, that’s when people discovered podcasting and started creating their podcasts within the comfort of their homes. People used platforms like Anchor to publish their content and didn’t think it through as much since it was easy and free to use.
Coming to the Indian market, India’s podcast industry has amassed several new listeners over the last year, with 81% of them having heard their first podcasts during that period, according to a recent survey by IVM Podcasts. People are now entering the space intending to create long-term content, which is thoroughly and deeply researched.
Also, as more and more Influencers and YouTubers have started podcasting, it has instilled a sense of the importance of the industry into people’s minds, which we believe there wasn’t previously.
To sum up, the podcast industry has seen a few negative results post-pandemic, yet this upcoming year could bring a drastic positive change in the podcasting industry. After all, we have so many opportunities and so many stories to share specifically because we are focused on D2C brands and these are all story-heavy brands and when they use the power of audio it’ll be a boon to the podcast world.
We’d say this is a pretty good time to enter the podcast industry!
So what are you still waiting for? Reach out to AudStory and let’s get this started.
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