In recent years, podcasting has emerged as a powerful medium for brands to connect with their target audience in a more intimate and engaging way. With the rising popularity of podcasts, brands across various industries are discovering the benefits of starting their own branded podcasts.
Brands often have a thorough awareness of the psychographic characteristics of their target market. Now with this knowledge, they can create podcasts that are in line with it to help them connect with more people who have comparable profiles, giving them the opportunity to interact with more prospective clients.
This blog aims to shed light on how brands from different sectors can leverage podcasting to enhance their reach, build brand authority, and establish meaningful connections with their audience.
Stronger Social Media Engagement
The likelihood that podcast listeners will follow businesses and brands on social media is higher. To share your brand’s narrative and build a stronger community around it, creating a podcast for your business is the finest move you can do. The people who listen to podcasts aren’t hesitant to support and follow the companies they enjoy.
Consumer Preferences and Business Communication
Today, 66% of customers choose podcasts over television. People may now absorb more intimate content in a different way with podcasts that are more “one on one.” For both internal and external communications, a lot of businesses are turning to podcasts. The intimate and conversational nature of podcasting creates higher engagement and a feeling of closeness to the content. Plus, branded podcasts are a good way to reach people who avoid ads.
Captivating & Engaging
80% of people who listen to a podcast episode continue listening for most or all of it. This number is intriguing when you consider how challenging it is to convince a customer to pay attention to even a brief commercial on conventional media. Think about getting a customer to interact with your brand for 20 to 30 minutes per week. When you produce a podcast for your brand, you get that.
Unlock the Power of Podcast Advertising
76% of listeners claim to have acted after hearing a podcast ad, which might have involved going to a website, buying something, or signing up for a service. Customers are more likely to take action on your messages if they hear it in the podcast you produce. In a podcast you make, you have numerous possibilities and ways to connect with people that you wouldn’t have through conventional advertising.
According to research by NPR, 75% of podcast listeners respond to sponsored messages, including branded advertising, by taking some sort of action. A branded podcast is the ideal way to communicate with consumers without bombarding them with commercials since consumers need to hear messages 25 to 30 times before acting.
On Demand Availability
Today, we live in an on-demand culture. The idea that you only get one chance to see a live event is no longer valid. We’ve gotten used to consuming stuff whenever we want to, rather than always when it’s being provided. Podcasts are thriving as a result of this. Whether a listener chose to tune in on the day it airs or six months later, they are accessible at the exact same time. Podcasts come with many episodes which can play back-to-back – this allows for binge listening that listeners can sometimes get consumed with.
Does your brand have a story to tell? Obviously, it does! Do you want to make your customer’s life better or easier with your products and services? You wouldn’t be in business if you didn’t do this.
With the aforementioned in mind, it is evident that brands may use podcasting as a part of their entire content marketing plan. Consider podcasting and its possibilities the next time you find yourself short on ideas on how to grow your business.
And if you’re not sure about how to begin, click here to reach out to us for all things podcasting!
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