Show Notes are an enthralling way of summarising your podcast episode by mentioning the important talking points, guests’ bio, and links to important resources. It’s a tremendous way to engage with your audience and give them a gist of the whole episode. As it is rightly said that pointers or small pieces of writing are more captivating than long paragraphs.
Why is it necessary to write show notes for your podcast?
Below are a few benefits of writing show notes for your podcast. Skim these pointers and you’ll realize that show notes form a crucial part of your podcasting journey!
Listeners get additional information
Listeners can easily find out links to your resources, sign up for your newsletter, get a link to your podcast directing them to the audio platform, and can go through the summary in minutes through the show notes of your episode.
This indirectly connects you with your listeners and you can use this technique as a way of communication with your audiences.
SEO Optimization
Using strong keywords and phrases in your notes will help to get the attention of the newbies who explore and navigate through google searches. It will directly drop your links on their searches of common and trending words.
Emphasize your back catalog
Show notes direct the readers to your old episodes or your previous creations which are relevant and related to the current episode.
Listeners can easily get a link to your previous episodes as well in a way increasing traction for it!
Now that we have slid through these benefits, we can learn how to write show notes for your podcast. There is no fixed or single template to write show notes. People use various techniques and formats to write them but below mentioned are a few pointers that should be incorporated into your notes without fail-
SEO Friendly Copy
Search Engine Optimization is an important term in this world of networking. Writing an SEO-friendly copy makes you appear on the top searches of the audiences out there. Using keywords, phrases and quotes will help your podcast be featured more on the screens of the general public.
Episode Summary
Write a short description of the whole episode including all the important points discussed in it. Do not forget to quote a few phrases from your episode as it creates a chance of people tweeting and making it viral.
Also, keep the description to 200 words only and do not exceed this limit.
Time Stamps
Mention the timings of major topics so that if a listener wants to listen to them again then he doesn’t have to go through the whole episode.
E.g:
01.56- Introduction of the Guest
05.00- Beginning of the Interview
Guest Bios
Highlight the achievements and accomplishments of your guest in 75 words. Give a brief idea to the reader about who your guest is and why have you called that person on your podcast.
CTA and Links to your resources
Mention all the links that have been discussed in the episode including your call to action like website, social media, workshop, merchandise, podcast subscription, and blog/newsletter links. This will help your audience to dive deep into your brand and know more about it.
So, write down show notes for your episodes using these simple steps and bring in more engagements for your podcast!! For more help in your podcasting journey, contact AudStory!
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