How to Repurpose Your Podcast Content?

by | Jul 15, 2022 | 0 comments

“Creativity is making marvelous out of the discarded and used. Content is like a kingdom and not just a king.”  – Adapted from Kye Baird and Inspired by Bill Gates

Using content to its best is the main caliber of a content creator. Podcasting is an industry which has limited scope for content. Marketing an audio format is a catch-22 thing for all podcasters. This is the biggest issue faced in the podcasting industry. It is tough to stand out every time with unique content in your pockets.

What is content repurposing?

“If your content is good you should be able to ride it until the wheels fall off. Re-sharing and reposting good stuff is a critical distribution tactic that can help you get the best mileage and is a key to unlocking the content puzzle,” says Ted Rubin.

Content Repurposing is a process of recycling or reusing the available content in different formats for different mediums. A podcaster has to have the facet of repurposing the content of his/her podcast for effective productivity.

Why should you Repurpose it?

  • Podcast repurposing helps to expand your reach.
  • Repurposing content helps the podcast to be SEO friendly.
  • It helps to build authority.
  • Plays a major role in brand awareness.

How to repurpose your podcast content?

Blog

The finest way of reusing your content is through writing blogs. Every podcaster has a duty of writing show notes of their episodes, this can be done in a blog format. Hitting two aims with one bow, the blog will help the audiences to educate themselves while also getting a recap of the podcast episode. Blogs are an opportunity for podcasters to gain more audiences and expand their reach.

Social Media

Reducing your podcast content into micro snippets and then using them as content for your social media posts is the greatest way of bringing in massive engagements. Social media is one the most powerful mediums and millions and trillions of them use it regularly. This will help to increase your reach and gain more followers. Your audience might better understand the central idea of the whole episode.

Video Content

It is rightly said that visual content is an effective format. Recording your whole episode and uploading it on platforms like YouTube, Instagram, etc brings a sense of authenticity and relatability among the audiences. Watching the hosts/co-hosts interact with your guests increases originality. The video content will help your audiences feel like a part of the whole episode bringing in more relativity.

Audiograms

A podcast audiogram is an image that’s converted into a video and layered with other elements on top, such as a waveform and/or transcriptions. Essentially, it combines visual arts, audio tracks, soundwaves, and text to create a highly shareable marketing asset. Audiograms can be used to put out an episode trailer, teaser, or important highlights of the whole episode. This can create curiosity among the audience and generate interest in your podcast.

Images and Infographics

Infographics are graphic representations of information, data, or knowledge intended to present information quickly and clearly. They are eye-catching and astounding to the eyes of the viewers, They can create a long impression in the minds of the audience creating an impact and sustaining their attention.

Newsletters

Email Marketing is old-fashioned but an effective way of marketing your content. Newsletters are a resort to connect deeply with your audiences giving them insights into what happens behind the scenes and on the production part. Small anecdotes of work life can be shared with your audience giving them an idea of what it takes to build up your podcast and record an episode.

It has been observed that many podcasters limit themselves to audio platforms and are therefore not in the limelight of a larger group of people. Repurposing and reusing is the ideal way of standing out under the spotlight and coming into the eyes of a greater number of people. For any queries and the know-how, connect to AudStory and we’ll take you through the whole process smoothly and make your podcast reach heights of success!