How To Promote Your Podcast When You’re Ready To Launch?!

by | Mar 25, 2022 | 0 comments

Curating your podcast can be one of the most fun and personal experiences ever! The concept of discussing a topic through a convenient and creatively diverse medium opens up so many opportunities for you as a creator! As a creator, working on something that can be so soothing and convenient for your listeners is a big motivation to put your authentic self into your podcast. The way you plan your podcast can have your listeners hanging on every word and eagerly anticipating the next episode.

Podcasts have grown in popularity as the globe has become busier. The listener can multitask while listening to audio material. That is the allure of podcasts. The development of digital media, like podcasts, has only increased since the COVID-19 pandemic. With more and more people tuning into their favorite genres, creators and artists are discovering their niche to produce content that is now very much in demand by a widespread audience. 

After launching podcasts, one of the many main concerns raised by podcast creators is that their material isn’t reaching the desired number audience and that it’s generally tricky to let listeners know that their podcast exists; it’s getting lost in the ocean of podcasts that already exist on popular audio directories such as Spotify, Apple Podcasts, etc.

Promoting podcasts online is one of the most effective strategies for many companies to gain eyes (and ears!) on their newest episode. The real job of advertising your podcast begins once you’ve completed recording and editing it. Eventually, gaining more listeners and establishing a successful podcast requires podcast advertising.

There are many creative methods to promote your podcast, but which strategies work best for independent podcasters that cater to a particular audience?It’s reasonable to promote your podcast on Instagram since it’s a simple approach to stand out from the crowd. We’ve put together a list of 5 strategies that podcasters should use to promote their podcast when it’s ready to launch:

#1 INTERACT WITH YOUR AUDIENCE

Allow your followers to engage and share their thoughts, respond to their inquiries, and “like” their comments when they do. Active engagement with your fans will increase the likelihood of tuning in to the program! Start posting updates after you’ve determined which platforms you’ll use:

  • Let your fans know when the next episode is coming out. 
  • What they can anticipate
  • And what topics will it cover?

After the episode, share some highlights or takeaways from the session, ask your followers what they thought of the show, and start a discussion thread on a particular topic (“What do you think of…?”). Ask them to forward the podcast to their friends, highlight their favorite episode, or answer some questions about your podcast. 

#2 LEVERAGE ALL SOCIAL MEDIA CHANNELS

Asking your guests to share the podcast on their own social media networks is a terrific approach to get more people to listen. People who follow them are likely to listen to your podcast and start following it if they enjoy it (especially if you also feature other guests that appeal to them). ‍Creating giveaways and competitions is another way to communicate with your audience. You may use your social media platforms to encourage your fans to join in various events to win goodies!

These sorts of promotions may be quite powerful because they promote your podcast in two ways: 

  • They market your podcast through your audience’s network.
  • They allow your followers to connect and engage with you.

#3 NETWORK WITH YOUR CREATOR COMMUNITY

Being included on an (ideally), more well-known podcast or podcast page can help you reach out to folks who may not have heard of you before. Having other podcasters as guests on your show might also be beneficial. Tag them on social media and provide relevant material about the partnership in these circumstances.

This will diversify the podcasts and provide fresh ideas, but it will also give a possibility for audience crossover, allowing for more widespread distribution of your work. Finally, this will aid in the growth of your audience and the advertising of your program.

#4 BUILD A BRAND IDENTITY

After you’ve identified your target audience, you’ll need to create a structure or framework for your brand to operate inside. You’ll need to choose a broad direction and visual style for all of your brand and marketing assets; this will affect the material you generate and publish on Instagram and your website and podcast channels. It will help you attract your newly discovered listeners.

#5 INTEGRATE YOUR CONTENT WITH VODCASTING

If you repurpose your podcast into a possible Vodcast, you can use many more platforms for the promotion. You can now integrate your behind-the-scenes with bits of an audiogram and promote your podcast on video-oriented platforms like Youtube. 

Why not produce shorter 1-3 minute soundbite-worthy bits if you’re repurposing an entire show into a video? These films make it simple for new viewers to get a feel of what your show is about and decide whether or not to listen to your other videos. You’ll attract viewers who love to share shorter clips and those who prefer lengthier films. YouTube’s algorithm will also suggest additional videos from your channel, making it easy for viewers to see more of your work.

There’s no doubting that the number of podcasts is continually increasing – from true crime to economics to entrepreneurial conversations to parenting series, there’s a podcast for and made by everyone.

However, it’s challenging to sell a podcast as a concrete brand since there’s nothing to compare or experience in the same way you would with a traditional product. We hope these pointers make your podcast stand out; all you have to do now is get creative with how you express your brand and sell it effectively.