The thought of starting a podcast can be overwhelming. But with the right skills, and strategies, one can create a popular podcast that the audience wants to listen to.
The success of a podcast relies on many factors. The right equipment, skills, quality content and interesting topics to talk on are the basic factors that an aspiring podcaster needs to take care of. And today, with advanced technologies, easy access to reasonably functional equipment, one can record and release their very own podcast.
There are many reasons to start a podcast and not a single reason to not to.
But then again there’s a huge difference between just starting a podcast and making it successful or trending.
We have few suggestions that will help you make your podcasts trending!
- RIGHT GENRE & TOPIC- Choose the right genre as this forms the basis of your podcast and its success. Now, that does not mean, you choose a topic that you think might capture the audience. But the one that suits you, your area of research and you can commit to for a long time. Same goes with choosing a topic for every episode. Let your passion resonate with your audience
- KNOW YOUR AUDIENCE- If you are newly venturing into this medium, knowing your audience can be tough. But once you start putting out your podcasts, you will understand the sketch of your audience be it geographic, demographic, psychographic and many more. This can help to narrow your focus based on what your audience wants.
- KNOW YOUR MARKET- Along with the audience, keep a tab on what is happening in your genre and industry. This will help you to understand the latest trends and will help you come up with new ideas to keep your audience hooked to your content.
- QUALITY DISCUSSIONS- People find themselves engaged if it’s a quality discussion that provides value to them and increases their knowledge. Do good research on trending topics in your field of interest that can be discussed. Make sure that your discussions provide them new learnings in every episode.
- BE CONSISTENT- For that, plan your workflow. Stick to your podcasting style & schedule, to build success. Consistency in your workflow and your content allows listeners to predict when your next content will be available and to know what to expect from new episodes, respectively.
- HAVE GUESTS AND BE A GUEST- Podcasting is a great medium to collaborate with other great creators. Inviting a guest and being a guest allows you to reach a different dimension of audience which you might not have been able to tap. So, do not shy away from this opportunity and make the most use of it.
- SEEK SPONSORSHIPS- After launching a podcast, to keep on creating more content you will need financial help to fund you. Sponsorships can offer a great income to your podcasting journey.
- ADD VIDEO CONTENT- The increasing popularity of podcasts also gave rise to vodcasting. With an audience base of more than 30 million followers, greater than Spotify or Apple podcast’s listener base, YouTube has emerged as a great platform for podcasts. Using this platform can be a great way to tap the people who still have not turned to podcasts.
- MARKET ON SOCIAL MEDIA- Social Media marketing can play a huge role in boosting the growth of your podcast. You can use this platform to share your latest podcast news, behind the scenes of your podcast recording and to communicate with your listeners.
- ACKNOWLEDGE YOUR AUDIENCE- Listen to your audience and work on constructive feedback. Pay attention to the interests of your audience, your podcast analytics and take notes of current trends.
According to Podtail.com, these are the top 5 most popular podcasts right now!
- The Stories of Mahabharata– Sudipta Bhawmik
- What The Hell Navya– Navya Naveli Nanda, Shweta Nanda, & Jaya Bachchan
- On Purpose With Jay Shetty– Jay Shetty
- Finshots Daily– Rupen Paul
- Think Fast, Talk Smart– Matt Abrahams
Now is the ideal time to start a popular podcast, if this motivates you to do so.
If you need any suggestions or help to start your podcasting journey, you can always connect to AudStory.
AudStory helps in producing and launching your podcasts.
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