How to find potential guests for your podcast?

by | Aug 19, 2022 | 0 comments

A podcast is a series of episodes, audio stories, and interviews centered on a particular theme or a topic. Recently, podcasting as an industry has boomed and topped the charts of content creation in audio format. It is said that audio format gives a listener the power to visualize in a way increasing his/her productivity and creativity. Podcasts are accessible, budget-friendly, and a great way of communication. Huge brands and organizations tend to have their podcasts for fulfilling their marketing and promotional motives. There are various kinds of podcasts-

  • Interview Podcasts
  • Solo Podcasts
  • Co-Hosted Podcasts
  • Vodcasts

In Interview podcasts, the host invites a guest to ask questions and get insights into the success story and the experience of that person. People curating interview podcasts have to be extremely consistent, well-researched and informed in their approach. A lot of podcasters fail to get guests for their podcasts. Here are a few easy ways to find a perfect guest for your podcast

Research

Research helps you to find a potential guest for your podcast. For a marketing podcast, you cannot get a guest from a creative background. The guest has to be someone from your niche to make your podcast worthy and on point. Study your audience as well as your guest’s audience and then send an invite.

Social Media search

Use hashtags catering to your niche to find the creators, experts, and professionals in that field. Nowadays almost 90 percent of people are active on social media and hold an account on it. Social Media can be the best option to find suitable guests for your podcast.

Draft a formal invitation template

Prepare a formal invitation template mentioning important points about your show, the kind of topics you encourage for your show, the platform on which your show will be featured, and what kind of questions you would prepare. Do not use too many words as the guest might just overlook your email and there might be chances of him/her skipping the mail. Your email should also include appreciation points, this will ease the person and they may like your vibe and give a positive response.

Customize your email according to your guests

Find their unique point of approach or innovative way of creation and write those lines in the email so that the guest knows that you have done enough research on them. Do not forget to send follow up emails as people tend to miss/skip a few emails sometimes.

Set up a meeting with your guest

Set up an online or an offline meeting with your guest to have a better understanding of their approach. This will help you to connect well with your guest, break the ice and almost convince your potential guest to come as a guest on your show.

Create a Plan

Draft a plan deciding the number of emails you will send in a day. Defining a goal helps you to achieve it more easily and efficiently. Put reminders on your calendar so that you don’t forget to send emails to your potential guests.

These 5 simple steps will help you to find the best possible guest in your niche in turn bringing more listeners to your podcast!

For more such quick tips and hacks, stay tuned to AudStory!