Assuming that if you landed on this blog post, you are familiarized with podcasts as a piece of content or probably have a vague idea about what AudStory is, but how about discussing what a podcast production company is and what the role of the podcast producer is? This is definitely us letting out insights, but the fact that the industry needs more new minds on board is why we are doing this. Also, only as an audience, we would love to cater to your curiosity.
What is a production company for a podcast?
With the surge in the number of these ‘audio content pieces’ called podcasts during and post-pandemic, there are companies who dedicatedly work with you (individual/brand) on the creative process as once you get serious about it, it’s not a one-person job. A podcast definitely requires more effort than just finding a corner for yourself and setting up a mic. Let’s delve into what all the steps of podcast production are.
Steps in podcast production:
1) Identifying clients:
Podcast producers deal with individual creators and brands mainly. Their clients could be both from the industry or someone starting new.
2) Building the narrative:
Producers get an understanding of what message the client wants to put across through their podcast. What is the purpose behind starting it, and then spreading it to their target audience. This step could be both ways, if the client has clarity on what they are building, producers refine the idea while if one is still ‘figuring out’ per se, they will help you find your purpose statement.
3) Voice training:
Production enables you with basic voice training to get you ready for the podcast. This would help you find your ‘podcasting voice’ quite literally, and you will have the uniformity listeners expect.
4) Niche and Content ideation:
Once they are clear about the messaging, they will help you ideate further in the creation of the concept of the podcast, on which it will actually be running. Be it the audience identifying you for it or getting the guests depending upon what the conversations are about.
5) Guests & Episodes:
Now that we have mentioned guests in the previous pointer, yes, the production gets you the guests according to the topic of the episode. While it could be a problem for you to identify people in the industry suitable for particular topics, companies really keep a tap on celebrities/creators who are active in the field and open to paid/unpaid gigs. And yes they still help you decide topics and questions and mock conversations that would happen on each episode. So while podcasting seems candid, a lot of research and work goes behind every episode you hear.
6) Technicalities:
Once everything is decided, they will help you out with the technical parts right from the setup to recording, audio/video production, editing, etc.
7) Launching the podcast:
The production helps you with onboarding you on all platforms that you wish to be on. And then launch your podcast basically make it available for people to tune in.
8) Promotions:
If you thought making the episode live was the end of it, then you are mistaken, my friend, they will help you promote/market your podcast across various social media platforms and elsewhere.
9) Additional:
Some companies also further help you with managing your social media accounts; Take care of your posting schedule, promote the podcast, get collaborations for you, etc. Basically, get a chunk of things off your shoulders.
We hope we were able to give you an in-depth idea of how a podcast production company works. If you have any more questions for us to answer or if you think you need help with your podcasting journey, click here to have a chat about it with us!
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