Social media has become an integral part of our daily lives. It has revolutionized the way we connect and communicate with people from all over the world. However, one of the most striking features of social media is how fast it changes. Trends come and go in the blink of an eye, and what’s popular today may be outdated tomorrow.
In this blog post, we’ll explore why these social media trends change so quickly nowadays and how to jump on it?
It’s possible that you’ve already forgotten about the “Little Miss” memes, “My money don’t jiggle jiggle,” or even the notorious slap, all of which occurred less than a year ago. I’ll admit it—as a frequent user myself— these social media trends and shifting algorithms have their own distinct culture and lingo.
The platform itself is still relatively new to most companies, so this not only means a new structure for making and consuming memes, but it also means that many brands fail to engage with their GenZ audience. It’s never been more crucial for brands to comprehend the impact trends play as we begin another year and look forward to the trends to come.
But why do these trends change so quickly?
One of the main reasons why trends change so quickly is that social media platforms are designed to promote new and engaging content. The algorithms behind these platforms prioritize content that is fresh, relevant, and engaging, which means that anything that’s not up-to-date will quickly fade away.
Another reason why social media trends change so quickly is its user base which is constantly evolving. As new generations of users come onto the scene, their interests and preferences shift, and the content they consume and create changes with them. This means that what was popular a few years ago may not capture the attention of today’s social media users.
In addition, social media trends are often driven by popular culture. As new movies, TV shows, music, and fashion trends emerge, they are quickly adopted and adapted by social media users. This means that social media trends are closely linked to broader cultural trends, which can shift rapidly based on a variety of factors.
How to hop on these trends to gain traction?
It is understandable why so many companies want to participate in memes and trends. We’ve seen examples of success and the engagement that results from them, which translates into developing a rapport with their online audiences. But you need to be aware of the trend. Alternatively, maybe more crucially, you need to know how the trend will affect you. You must be able to discern trends for what they might be, such as greater involvement, built-in trust, etc. It’s acceptable if you don’t comprehend the significance of this one particular, seemingly random thing that is going around the internet. Your Generation Z workers will. Rely on them.
The lack of speed is another area where we observe failure. Since virality is based on speed, you have the chance to join the conversation and show that you are relevant. Brands lose all impact when they publish after a trend has passed because they are too preoccupied with the finer points of engaging in it, such as content approval procedures. The content is not only released too late, but it also becomes too “corporate” and loses all sense of individuality, which are both huge red flags for GenZ.
Speaking of current trends, podcasts are trending everywhere, from Spotify to YouTube. Nowadays, more and more brands are turning to podcasts to attract new audiences, give out valuable content while promoting and marketing your brand. Podcast marketing is a game changer when played rightly and is certainly trending among brands.
So what are you waiting for? Jump on the bandwagon to podcasting! And if you get stuck, you know where to find us for all your podcasting needs.
Recent Comments