Audio Meets Video

by | Mar 21, 2023 | 0 comments

Last week we talked about podcasts coming to YouTube Music and the impact that’ll have on the podcast industry. In addition to that, this week we’re here to bring you an update on another big change that was announced in Spotify’s Stream On event, that’ll have a huge impact on podcasters.

What is Spotify’s Stream On?

In recent years, podcasts have become increasingly popular, and the rise of streaming platforms such as Spotify has made it easier for listeners to access their favorite shows. With the introduction of Spotify’s Stream On feature, podcasters now have even more opportunities to reach a wider audience and grow their listenership.

In addition to news related to its mobile app’s revamp and the introduction of TikTok-style music, Spotify announced podcast-focused news at its Stream On event.

What’s New?

  • Spotify is revamping their podcaster tools including Anchor. Now, Spotify says that Anchor is becoming part of Spotify for Podcasters. As a result of this integration, the Spotify for Podcasters dashboard will become more powerful.
  • The new dashboard will allow creators to see data on how their show is performing and let them create or upload their episodes instantly or add more features to existing episodes.
  • They can also now add videos, Q&As or polls, or dig into analytics to see how their show is performing or learn more about listener habits. This section will also show when their podcasts are being added to playlists.
  • Podcasters are also gaining another new feature today, as part of the larger revamp of the Spotify app. Just as with music, it will include AutoPlay for Podcasts. This means that when a podcast ends, another relevant episode will automatically start playing that fits the user’s tastes.

Impact on podcasters

1. Monetization

One of the most significant impacts of Stream On on podcasters is the opportunity for monetization. With paid subscriptions, podcasters can earn revenue from their content directly on the platform, which is a significant change from the traditional advertising revenue model. Additionally, podcasters can now offer exclusive content and merchandise to their subscribers, providing another avenue for revenue.

2. Audience Growth

Stream On also provides podcasters with tools and resources to grow their audiences on the platform. This includes access to data analytics and insights, which can help podcasters understand their listeners and create more targeted content. Stream On also offers promotional opportunities, such as featuring podcasts in curated playlists or through personalized recommendations, which can help podcasters reach new audiences.

3. More Competition

While Stream On has provided many benefits to podcasters, it has also increased competition on the platform. With more podcasters monetizing their content and using the platform’s tools to grow their audiences, it can be more challenging for new podcasters to gain traction and build a loyal following. This means that podcasters need to work even harder to create high-quality, engaging content that stands out from the competition.

4. Changes in Content

Finally, Stream On has also led to changes in the type of content that podcasters create. With the ability to offer paid subscriptions, many podcasters are now focusing on creating exclusive content that is only available to their subscribers. While this can be a significant revenue opportunity, it can also limit the reach of a podcast and reduce the number of listeners who have access to it.

To sum up, Stream On is a significant development that has changed the way podcasters think about creating and distributing their content on the platform.

With both of these major changes being brought on the biggest audio and video streaming platforms, the podcasting industry is set to rise rapidly.

So what better than a podcast to help your brand reach a larger audience on two of the biggest platforms? Stop thinking and start creating.

We’re available for all your podcasting needs and we’re just one click away!