Is your podcast ready? That’s great. But wait! That’s not enough..
If you think recording a podcast and just publishing it across platforms is enough, then you’re in good hands because we’re about to tell you something important.
There are several things you need to do before launching your podcast.
We made a list of a few important things you need to focus on to launch your podcast with a loud bang!
Music for your podcast
For several reasons, a podcast has to have good background music. You see, podcasts only contain audio content. Your guests’ and your own faces and facial emotions aren’t visible to your listeners, and there aren’t any bouncing graphics. So, you want to offer a complete audio experience that incorporates music. A good podcast theme, obvious transitions, entertainment value, and brand awareness are all enhanced by the use of music.
Cover art for your podcast
Your podcast cover art is the first thing potential new listeners see when they come across your show. First impressions count, so it’s important to make an impact with a simple, eye-catching design that works as well at the size of a stamp as it does on the largest desktops.
With your cover art designed, your next step is to think about how you can adapt and apply your new visuals throughout your social media posts, your podcast website for optimum podcast brand visibility!
Podcast Trailer
An exciting podcast trailer can help you gather up an audience before your first podcast episode even launches and it helps give your listeners a glimpse of what’s coming their way and piques their interest.
A good podcast trailer should be less than 5 minutes long and includes highlights from some episodes that are going to be launched. In many ways, podcast trailers are like movie or TV trailers. They’re a promotional tool, designed to build anticipation and excitement for an upcoming series.
Podcast Description
A podcast description is a key component to your show and hence it needs to be strong, captivating and convincing enough to make the readers press the “Play” button.
To make your podcast reach a wider audience, it is essential to make your description SEO friendly. Make sure to do thorough research and use the right keywords to increase discoverability.
Social Media Marketing
With millions of podcasts out there, you need to make the audience aware of your podcast by creating a super exciting game plan for the pre-launch of your podcast as well as a strong launch plan.
Assuming your podcast fits comfortably with the rest of your brand’s offerings, you should leverage your existing profiles instead of setting up new ones. A few ways you can market your podcasts on social media is:
- Creating a teaser of your podcast.
- Using short clips from your podcasts to intrigue your audience.
- Repurposing podcast content.
- Posting on multiple platforms.
- Adding strong CTAs.
Phew, does all of this sound like too much on your plate before launching your podcast?
Well, we’ve got you covered there too!
We at AudStory help you in planning all of the above steps and creating a marketing/promotion strategy for your podcast and much more. So let’s catch up?
Click here to reach out to us and let’s get this started!
To read more podcast related blogs, click here.
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