5 Reasons Why Your Business Needs A Podcast

by | Jan 16, 2021 | 0 comments

Every business is always on a hunt for new customers. The only two things that matter the most for a brand are: 

New Customer Acquisition
Customer Retention

Businesses are always ready to up their marketing game for the above mentioned end goals. One of the most affordable, easiest, effective and underrated methods of marketing is ‘Podcasting’. Podcasting is an authentic way of connecting with new customers, building deeper connections with the older ones and creating a steadfast community of customers.

Here are 5 reasons why you should immediately start a podcast for your business:

Build Deeper Connections

Podcasts help building deeper connections with your customers. You are able to develop trust for your brand by establishing your domain expertise through audio content. It also gives face value to the brand and makes it appear more approachable for the potential customers. While most digital marketing methods are one-way mode of communication, podcasting is more personalised and opens the channel of two-way communication.

Local to Global

Podcasting helps you break all the geographical barriers and can reach out to any part of the world. It is the most affordable way to reach out to global audience from the ease of your own office. Once your podcast is listed on the podcasting platforms like Apple podcasts, Stitcher, Spotify, Google Podcasts, etc, it automatically is ready to be consumed by global audience. Right kind of strategy can help you reach a potential international customer base, build your connections and finally convert them to be customers.

Building Brand Equity

Podcasts help you convey brand credibility, experience and authority through content. Podcasting helps you bring out your brand story, create content which keeps your customers invested in your brand further helping in accelerating customer retention rate. You are not only increasing your reach but creating a community of dedicated customers.

Ease of Creation and Accessibility

Podcasting is one of the easiest and affordable marketing tools for any business to execute. You only need a microphone. Honestly, a podcast can be started with zero investment but a business/brand should focus on quality. A good quality podcast does not need high investments but will need quality content which sets you apart in your domain. Good content and high quality of sound and editing techniques constitutes a successful podcast and sometimes you need professionals to pull it off.
Podcasts are easily accessible too as 96% of people in India use smart phones and almost every smart phone comes with an in-built podcast app. To add to this podcast listenership is increasing exponentially all across the globe.

Low Competition

Digital content marketing is a really competitive space for all the businesses. It is difficult for businesses to reach their relevant audience and gain engagement.

Since podcasting as a marketing avenue is relatively new and there maybe hardly anyone who has already established expertise in your domain which definitely gives businesses an option to enjoy first mover advantage. It gives them an opportunity to establish their brand authority and gain high quality engagement with the content.

 

Podcasting brings an array of benefits for a business. Not only it is one of the most creative yet simple way of marketing your brand but also affordable. If you would like to build a community of loyal customers for you then podcasting is the key.

If you want to learn more about podcasting and especially if you would like to know how podcasting can help you build a consumer base and consumer loyalty for your business then do get in touch with us. We, at Audstory will help you a create a podcast that shares your brand story, speaks your brand credibility and reaches out to the right kind of audience.

About the author

Neeti Sansare

Founder, AudStory

Neeti started the professional journey as a Radio Jockey in 2008. Hosted and produced the morning drive time show for 94.3, MY FM. She continued to be a storyteller in the audio medium for 6 years and then moved towards sales and marketing of a tech start-up, Divide By Zero Technologies. Apart from being the co-founder, she became the face of the company. She reconnected with her 1st love, audio medium storytelling through Bound. Being a core team member of Bound podcasts, Neeti successfully launched it’s 1st podcast, ‘Books and Beyond with Bound’ which is already featured on Apple Podcasts and has more than 40k downloads along with being listed in Top 50 shows on Apple Podcasts.